Sheli Lunawat and Rishita Lunawat, founders of The Indian Rug, in their Surat studio

"Design doesn’t travel to India, it begins here.

The Indian Rug brings forward a craft culture that shapes global taste."

Sheli and Rishita

FOUNDERS

Our Purpose

To bring India’s modern craft narrative to the world.

This is where tradition evolves, innovation leads, and India shapes the future of design — not from the sidelines, but from the source.

By focusing on design, detail and distinguished quality, we share India’s creative strength with the world.

Three finished handmade rugs rolled and standing against a wall in daylight
Hand-dyed wool and silk yarn skeins in blue, cream, blush and green.
The Palma rug hung against a concrete wall in green, black and cream
Design references and colour swatches laid out for the Impressions rug collection
A weaver's hands knotting teal yarn onto the warp of a hand-knotted rug
The Indian Rug exhibition stand at Infinity 24 with sculptural and patterned rugs
Rugs shown as wall hangings and floor pieces at the Infinity 22 exhibition
The Zen rug on the frame in production, showing its carved oval pile detail
A model seated on the green Almanac of Visuals rug in a studio shoot
Freshly dyed blue and magenta silk yarns hanging to dry in daylight