"Design doesn’t travel to India, it begins here.

The Indian Rug brings forward a craft culture that shapes global taste."

Sheli and Rishita

FOUNDERS

Our Purpose

To bring India’s modern craft narrative to the world.

This is where tradition evolves, innovation leads, and India shapes the future of design — not from the sidelines, but from the source.

By focusing on design, detail and distinguished quality, we share India’s creative strength with the world.